#ConnectingArtistswithArtists
DREAM, CREATE, INSPIRE
Meet the Minds Behind the Creative Space
Behind every class, event, partnership, program, and creative idea is a small team with a big vision.
At Unwind & Design Creative Studio, The DEN, and Artist Alliance for Change, creativity is about more than making art. It is about creating spaces where people feel welcomed, supported, inspired, and connected to their community.
We are a family of artists, organizers, problem-solvers, dreamers, and community builders working together to turn creative ideas into meaningful experiences. From the first phone call to the final brushstroke, we each play a part in keeping the vision moving forward.
KIMBERLY ALFARO MASSEY
Founder • CEO • Creative & Executive Director
Kimberly is the creative and strategic force behind the vision. As Founder of Unwind & Design Creative Studio and The DEN, and CEO of Artist Alliance for Change, she develops the ideas, programs, partnerships, and systems that bring each organization to life.
She creates contracts and proposals, builds community and organizational partnerships, develops studio systems and forms, manages the team, oversees programming and operations, and serves as a primary point of contact for organizations, schools, artists, and community partners.
Part artist, part entrepreneur, part organizer—and always a dreamer—Kimberly’s role is to ask, “What could this become?” and then build the relationships, structure, and creative direction needed to make it happen.
Phone: 760.498.6692
Alan Massey
Co-Founder • CFO • Operations & Facilities Director
Alan helps turn the vision into something that works—both behind the scenes and right in front of our community.
As Co-Founder, second-in-command, and CFO/Treasurer of Artist Alliance for Change, Alan oversees financial operations, invoicing, customer support, facilities, construction projects, and many of the practical details that keep our organization moving.
At The DEN, he also co-manages events, building operations, technical needs, and sound while helping guests, families, and community members find answers and solutions.
Whether he is working with numbers, building something with his hands, solving a problem, helping with an event, or answering a customer’s questions, Alan is one of the people who helps transform big creative ideas into real-world experiences
Phone: 760.783.7568
GENOVIEVE ALFARO
Studio Coordinator • Community & Client Relations • Lesson Marketing Lead
If you’ve walked through our doors, there’s a good chance Genovieve is one of the first people who made you feel at home.
Genovieve is the connection point between our students, parents, instructors, lessons, and studio.
She coordinates scheduling, communicates with instructors and families, answers questions, gives studio tours, assists with registrations, and helps new students understand how to become part of our creative community.
As our Lesson Marketing Lead, she also helps make sure our classes and creative opportunities reach the people who are looking for them.
She is our helping hand, our friendly face at the front, and one of the people who keeps all the moving pieces connected.
Phone: 760. 455. 0058
THREE DIFFERENT ROLES. ONE SHARED PURPOSE.
Together, we create the structure behind the creativity.
We dream up the possibilities.
We build the systems.
We welcome the community.
We support our artists and instructors.
We create partnerships.
We solve problems.
And sometimes—we figure things out as we go.
Because at the heart of everything we do is one belief:
Creativity belongs to everyone, and everyone deserves a place where they can explore it.
Welcome to our creative family.
We’re happy you’re here.
Kimberly • Alan • Genovieve
The Team Behind Unwind & Design Creative Studio • The DEN • Artist Alliance for Change